Converting visitors to clients

If you don't track who's coming to your web site and from where, then you're missing out on a serious wealth of information. People who come to your web site from different locations probably want different things. Unless you have a one page web site people are going to want to move around it. In order to give the visitor what they want and convert them to a client you need to be watching how your web site is used. You might have a page that people go to looking for something but can't find it. Those people might get frustrated and leave your site. What if something as simple as seeing what people are looking for and adding it to a page increased your conversion rate by twenty percent or more? It's happening every day, and it's probably happening to you right now.

Tracking and converting your visitors

The first step is to track your visitors. This isn't a bad thing as you're not spying on them. You're just watching what they do to get a better idea of what they want. By giving people what they want faster you create a relationship that promotes trust. That trust results in better sales. It's really quite simple, but getting started can be tough. You can have all the tools, but without the right strategy behind them it's nearly impossible to get it setup right.

That's where we come in. Tracking and converting visitors to clients is our specialty. Sure we have great SEO services and can market your web site and get you lots of visitors. None of this makes you money though. Money is made by people who contact you, not just look at your web site. People get caught up on bringing the most traffic to the site possible and keep paying more and more, and needing to build more and more links. All of this work only to convert one percent or less of their traffic. Don't be one of those businesses converting one percent of your new visitors. Be one of those web sites people love to visit because they always find what they need and for that they keep coming back.

Our web marketing services make our clients money period. To find out how to get a web site that build relationships not just hosting bills contact us. We take the time to understand your business and help you build better relationships with your visitors.

How do you track visitors

We use two methods for tracking visitors to our web sites. The first is a program on our server that records every file another computer requests. We can use this to track how often people are visiting our sites, and how often search engines are visiting. The second is a small program included in each web page. This program goes even further to tell us exactly where people are clicking on the page, and how long they're spending reading the pages. This allows us to figure out what works and what doesn't to better inform our visitors.