Two winners and no losers
SEO and search engine marketing go hand and hand. Both are equally important, and having just one isn't enough. If you are serious about marketing your business on-line then take a few minutes to learn about how these critical processes work, and why just having one of the two is a failing proposal.
How do they work together?
SEO (search engine optimization) gets people to your door. It introduces them to you and keeps new clients coming. It consists of a few simple and a few more not so simple steps. You figure out what people are searching for. You optimize the web site to be easily readable by search engines. You tweak the content so that the search engine more easily understands what keywords you're about. Then you build links in to the site from other web pages to indicate to the search engines that you're popular. There's a bit more to it, but that's the basics.
SEM (search engine marketing) is the deal closer and the money maker. This is the people factor that many companies tend to forget. This looks at what people on your web site and other web sites are doing. Then it's adjusting your web site's content and methods to better convert visitors to browsers. It could be following on-line trends, it could be tweaking your text and links, or it could be trial and error. It's a very scientific process involving small changes and watching the results until things are just right.
More About Search Engine Marketing
Now you know the difference between SEO and SEM. Find out how we can market your web site through search engines. We give you a run down of the process and show you how we deliver superior results.
Basic On Page SEO Advice
We love it when our clients have highly optimized text for their web sites. It makes getting the page ranked highly in search engines an easy job. Here we cover the basics and link you to our best SEO information.
Link Building, Popularity is Critical
A big part of marketing a web site is getting people to link to it. People link to sites that are worth looking at, and getting good links can build traffic equal to or better than search engines. See a few examples of what we mean.
Pay Per Click for Immediate Results
Paying for the top spot can be expensive. Did you know that the people who's ads get clicked on more actually pay less per click? Having a professional edit your ads and target them effectively can make a huge difference in the price you pay per click.
Converting and Tracking
If you don't watch where your browsers are coming from, keep them coming back, and convert them to buyers, then you should probably shut down your site. The whole idea of a business web site is to gain customers. We have many resources that we leverage to assist in converting browsers to clients.
Get the help you need for success
There are a lot of factors driving traffic to and around your web site. You need consultants that not only know about optimization or marketing, but know the total package of how to grow traffic and convert clients. Contact us to stop seeing smoke, and start seeing results.
Don't just shout, learn to talk to the search engines
There are some basic rules to follow when optimizing a web site for search engines. The funny thing is it's not as complicated at it sounds. It's more of attention to details than anything else. Let us show you how to get noticed by both people and search engines.
What Do they Want?
The next step, a bit more tricky, is to figure out what people are searching for. Then we make sure that the web site has the right content in the right places. Hagin the right titles, descriptions, and headers is important because spiders and people look here first. It is also important to make sure that the content is natural and not overly stuffed with words.
Remember People Are First
More keywords means better search engine results, right? While having plenty of keywords is good we must not forget what the site is for. Being number one in Google is no good if your site doesn't convert. That is why we emphasize putting people first, but planning for search engines as well.