When building links for your web site it's important to mix things up a bit. Today we're going to cover strategies for making your links more effective. We'll cover a few common problems that people new to link building often run in to. Finally, we'll discuss something you can do on your own site to help build page strength.

Having a sitemap is a very useful thing when it comes to search engines. A sitemap allows a search engine to easily find all of your pages, especially when certain things (like flash based menus) are involved. They also allow you to immediately inform search engines of your updated content. I highly recommend using one if your page gets beyond a few pages.