I haven't updated this in a while, but I just HAD to let you guys know about this special. My favorite keyword research tool WordZe just emailed me (literally about 5 minutes ago) a $4 for the month of July special. Not only do you get an insane intro price, but you get a DISCOUNT after the first month to $38.98. Special offers like this are rare (maybe once or twice a year) so I encourage EVERYONE to sign up and try it out.

Today we're going to cover an easy self SEO tip that you can use to increase the power of pages that link to you. The first links for your web site are often the hardest to get. When a site is popular everyone wants to link to it. When you do get the first few critical links to your site, how do you make sure that they will be popular in the future? Using this tip, you can drive extra traffic to these sites and ensure better search engine power for your backlinks. You can use this on blog posts, press releases, reviews, or just about any type of web page.

Setting up a pay per click campaign the right way can save you a lot of money. I spend hours every week tweaking PPC campaigns, and when I read what James over at Apollo SEM found I was floored! They put together a write-up on how to display exact PPC keywords with Google Adwords and Analytics. This little trick only takes a few minutes to do, and can save you a ton on PPC advertising. You see with Google’s Adwords PPC and Analytics you get some nice information about the people who click ads and visit your site. Well with this you can find out the exact keywords that they use to find your site. This is helpful to eliminate search terms that might not be relative to your site, or to setup an ad variation for a specific keyword. I know that eliminating irrelevant clicks and fine tuning keywords can save my clients thousands of dollars per year. Thank you very much Apollo SEM and enjoy!

When building links for your web site it's important to mix things up a bit. Today we're going to cover strategies for making your links more effective. We'll cover a few common problems that people new to link building often run in to. Finally, we'll discuss something you can do on your own site to help build page strength.

Well 2008 is upon us and we are looking at a different world from what we saw in the beginning of 2007. Google made changes to it's visible rankings of pages who it considered to be selling advertising. Google says that selling links for SEO purposes is bad, and wants advertisers to tag links with a "nofollow" tag. This lowers the links value in the eyes of all search engines. So what does that mean for you? Buying links just got a lot trickier. The good news is I’ve compiled a few tips to help get some new links, and most of them are even free!

Things have been quiet on the blog lately. That's partly due to the fact that my wife is due to give birth any time now, and I've been spending less time writing here, and more time with her. I have been writing a good deal though. In fact I'm nearing completion of a new free SEO guide that I hope to have completed in the next few days. This guide is designed to answer many questions that web site owners have, and is packed with tips and links. The goal of the guide is to teach you how to determine the most important tasks of basic SEO. We cover using analytics to track visitors, making sure search engines can see you site, checking your search engine rankings, choosing keywords, examining your competitors, and that's only the first two chapters! In this guide I skip the fluff and go straight to the meat. The type of meat you can use to grow huge web site traffic. I'm releasing the guide to my newsletter readers first, so if you haven't yet subscribed, check out the subscribe link at the bottom of the article. For now, here is a sample from the introduction. It includes tips for people who don't already own a web site, but want to start one. Enjoy!

Link building has become a major part of search engine marketing. It is used (along with many other metrics) to determine how popular a web site is. Popularity is an important thing to search engines, because popular sites are often popular for a reason. Many giving SEO advice would have you believe that you need as many links as you can get, which is partially true. Today I'm going to discuss the different types of links and the best kinds to get for your web site.

I received an e-mail from the Wordtracker keyword software that they are holding a special for the month of November. Enter the promotion code us-annual-15. This offer code provides a 15% discount on the purchase of an annual subscription if used by November 30. I've talked about Wordtracker in the past and use it regularly as part of my keyword research. For those of you who are unfamiliar here is a little overview: