Setting up a pay per click campaign the right way can save you a lot of money. I spend hours every week tweaking PPC campaigns, and when I read what James over at Apollo SEM found I was floored! They put together a write-up on how to display exact PPC keywords with Google Adwords and Analytics. This little trick only takes a few minutes to do, and can save you a ton on PPC advertising. You see with Google’s Adwords PPC and Analytics you get some nice information about the people who click ads and visit your site. Well with this you can find out the exact keywords that they use to find your site. This is helpful to eliminate search terms that might not be relative to your site, or to setup an ad variation for a specific keyword. I know that eliminating irrelevant clicks and fine tuning keywords can save my clients thousands of dollars per year. Thank you very much Apollo SEM and enjoy!

We are proud to announce the release of our SEO guide "I want to get more visitors to my web site, but I don’t know where to start". This guide is aimed at web site owners who want to learn the basic steps at building more traffic and converting more of that traffic to clients. Though the guide was designed with web site owners in mind, it makes great reading for anyone looking to start a web site.

To download the guide visit our Free SEO Guide Download Page. The guide is free to download and we require no personal information.

I would like to take this opportunity to introduce all of you to a project that I've been working on. It is a social network for people interested in promoting their own web sites. I've been experimenting with Ning.com and love how easy it is to setup a social network of your own. I used it to setup the SEO Marketing Self Help Community recently. I plan on expanding and doing some more tips and links there in the future. The Now the real question is why.

Continue reading "SEO Marketing Self Help"

When building links for your web site it's important to mix things up a bit. Today we're going to cover strategies for making your links more effective. We'll cover a few common problems that people new to link building often run in to. Finally, we'll discuss something you can do on your own site to help build page strength.

Over the weekend we released a major update to the web site expanding the information greatly to better answer the questions we were getting from visitors. I’m going to take a few minutes to cover some of the things we added and make sure that no one misses our special offers for January, which include $500 odd web site design and 10% off of all services for all of 2008! Take a look at what’s new and enjoy the savings.

Jaco, Costa Rica January 7, 2008 – Costa Rica's amazing atmosphere and people grab people's business and attention world wide. Web development and SEO firms flourish in this hot technology climate.

Why are so many big technology companies, such as Intel and Hewlett Packard, moving resources to the small tropical country of Costa Rica? It could be for the amazing climate, but it is most likely due to the amazing people. Costa Rica has the highest educated and most technology inclined populace in Central America. The promise of a well educated and trained work force has brought many big name companies here and more coming every day.

Many of the requirements for writing, whether it be for people or for search engines, are the same. The technical part, as in needing strong headlines, text that is easily scannable, or the proper usage of words and grammar is the same. It's the differences between the two that are more important in many ways. Search engines can't feel what you've written or enjoy it. They can rank it and say which is better, but they fail to understand what you've written. You can write a perfectly good article that a search engine ranks highly, but not please a single reader. Today's tips are for compelling people to read more and enjoy what you've written.

Getting a popular high PageRank site in your subject area to link to you can be difficult. There are probably plenty of them out there, but why would they link to you? Today we’re going to cover a very easy yet potentially powerful way to build strong links with little work. Actually the beauty of this tip is any time you don’t have something to write about, you can use it. It is guaranteed to give you something to say with out wracking your brain. You might even get a nice strong backlink for your web site. Since backlinks are critical for people finding your site naturally as well as in search engines it’s a double win.