Costa Rica SEO in Paradise

SEO Tip: Use Original Content

As much as search engines love finding new content, they hate finding the same content over and over. Using some content repeatedly, like contact information, is perfectly acceptable. The problem begins when search engines find that several of your pages just repeat the same thing again and again.

This causes them to find your pages a bit stale. Remember to include significant amounts of original content on each page. Take a look at your site and try to figure out how large an empty page is. That means a page with your default menus, links, sidebars, etc. Then compare this file size to the other files on your site. If any important pages don't have significantly more size than your empty page then try adding a bit more content to the page.

Here are some good ideas when it comes to adding original content to a page. Make sure it's relevant to your subject. Use proper spelling and grammar. Search engines like to give people pages that are easy to read, so simple text with smaller words, paragraphs, and sentences are generally preferred. Bulleted lists are part of content, and are sometimes easier to add in. If you have more ideas on creating original content, or want some help freshening up your site, feel free to comment here or contact me at sales@cr-sg.com. Pura vida!


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