With a bit of keyword research you can find all kinds of keywords with little to no competition. Some of these are niche terms, and sometimes they are misspellings of common terms. So common in fact, that they might generate ten or more searches a day. While ten searches a day might not sound like much, if you are in an extremely competitive keyword market like costa rica real estate you might expect to pay more than $5 per click. Getting a few of those "fat-finger" clicks for 1% of the price might be worth the effort.

PPC Optimization vs. Organic Optimization

Both organic SEO and pay per click for misspellings have advantages. The PPC advantage is that it can start working for you (and often putting you at number one) now. Building and linking pages for misspellings is often too time consuming to be worth it. If there is already healthy PPC competition for the misspelled word, or if you really have more time than budget, then maybe the organic route will work for you. There is a downside to this type of marketing. Many search engines recognize common mistakes and offer a "Did you mean?" link. This is not to say that you won't see traffic, but you will probably see far less now days. This is again why I favor the PPC method. Sometimes people can be enticed to click your link and you get targeted traffic at a huge discount.

As always we are happy to help you save money by doing things right the first time. We can often increase your click through rate and decrease your per click cost by optimizing your PPC ads. We follow this up with landing pages dedicated to specific campaigns to convert someone who clicks your ad and costs you money in to someone who becomes your client and makes you money. If you would like more information on how we do this, please feel free to comment here or contact me at sales@cr-sg.com. Pura vida!