PPC Tip: Getting your FULL PPC keywords

Setting up a pay per click campaign the right way can save you a lot of money. I spend hours every week tweaking PPC campaigns, and when I read what James over at Apollo SEM found I was floored! They put together a write-up on how to display exact PPC keywords with Google Adwords and Analytics. This little trick only takes a few minutes to do, and can save you a ton on PPC advertising. You see with Google’s Adwords PPC and Analytics you get some nice information about the people who click ads and visit your site. Well with this you can find out the exact keywords that they use to find your site. This is helpful to eliminate search terms that might not be relative to your site, or to setup an ad variation for a specific keyword. I know that eliminating irrelevant clicks and fine tuning keywords can save my clients thousands of dollars per year. Thank you very much Apollo SEM and enjoy!