Things have been quiet on the blog lately. That's partly due to the fact that my wife is due to give birth any time now, and I've been spending less time writing here, and more time with her. I have been writing a good deal though. In fact I'm nearing completion of a new free SEO guide that I hope to have completed in the next few days. This guide is designed to answer many questions that web site owners have, and is packed with tips and links. The goal of the guide is to teach you how to determine the most important tasks of basic SEO. We cover using analytics to track visitors, making sure search engines can see you site, checking your search engine rankings, choosing keywords, examining your competitors, and that's only the first two chapters! In this guide I skip the fluff and go straight to the meat. The type of meat you can use to grow huge web site traffic. I'm releasing the guide to my newsletter readers first, so if you haven't yet subscribed, check out the subscribe link at the bottom of the article. For now, here is a sample from the introduction. It includes tips for people who don't already own a web site, but want to start one. Enjoy!
If you don’t already have a web site...
You’re in luck. While it is more difficult to get high rankings from a new web site, you have the advantage of flexibility. You can start doing things the right way from the beginning. This can save a lot of time and problems down the road. We've compiled a list of things you can start doing right now to ensure that your web site is as strong as possible:
- Register an appropriate domain name – The longer you have your domain name the better it is for your web site. There are less every day so don’t hesitate in choosing one. You can always buy another one later. A great place to find domain names is DomainTools Domain Suggestion Tool which suggests domain names based on names and keywords. Sometimes the domain name you want is taken, but quite often the same name mixed up or with a similar keyword will be open.
- Don't just register for one year – Search engines look at how old a domain name is and when it will expire. New domains that expire in one year are flagged as a site that potentially won't be around. Try to register your domain name for five years or more.
- Build a community – Sometimes you don't need your own web site to get started. There are plenty of places like blog sites and social networks that can get the word out. The nice thing about these types of sites is you can have as many as you like, and they can all link to your web site when you're ready for it. A few places to check out are: Ning, Wordpress, MySpace, and Facebook. There are more sites like this, and plenty more opportunities to get your name out.
- Hire a web developer that designs for people and search engines – There are all kinds of web developers in the world. Some of them can create beautiful pages, but don't have the base knowledge on how to make those pages readable to machines. Why do you want a machine to read your page? Well search engines are only one of the types of machines that read web pages. There are other types of machines that are important to take in to consideration, especially the ones that read web pages to the disabled. Also insist that your web developer shows you proof of your web site working in all of the major browsers. This includes Internet Explorer 6 and 7, Firefox 1.5 and 2, Opera 9, and Safari 2 and 3. This will ensure that people with all types of computers (not just Windows) can see your site correctly.