Thursday, February 28. 2008

Google Sites Review - Problems and Hope

Google Sites

I was excited to find out that Google has released Google Sites, their on-line collaboration system aimed at helping teams work together. This site is a great starting point, but has a few serious flaws that keep it from being truly useful for team collaboration. I'm going to go over my analysis after a few hours of playing with the site, and discuss my thoughts for actual day to day business use.

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Tuesday, February 19. 2008

Making The Most of Social Media

Get them to click through to YOUR site for the content

Today's tip covers something that I've been doing for a while, but not everyone uses. Social media sites like MySpace and Facebook can be great for getting your name out. You can offer a lot of rich content that gets people excited about your brand. There are a few things that you can do though, to drive traffic from those sites over to yours. Today we're going to focus on how to get visitors from these types of sites, and how to convert those visitors to clients.

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Monday, February 18. 2008

SEO Tip: Making The Most Of Incoming Links

Today we're going to cover an easy self SEO tip that you can use to increase the power of pages that link to you. The first links for your web site are often the hardest to get. When a site is popular everyone wants to link to it. When you do get the first few critical links to your site, how do you make sure that they will be popular in the future? Using this tip, you can drive extra traffic to these sites and ensure better search engine power for your backlinks. You can use this on blog posts, press releases, reviews, or just about any type of web page.

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