When building links for your web site it's important to mix things up a bit. Today we're going to cover strategies for making your links more effective. We'll cover a few common problems that people new to link building often run in to. Finally, we'll discuss something you can do on your own site to help build page strength.

Getting a popular high PageRank site in your subject area to link to you can be difficult. There are probably plenty of them out there, but why would they link to you? Today we’re going to cover a very easy yet potentially powerful way to build strong links with little work. Actually the beauty of this tip is any time you don’t have something to write about, you can use it. It is guaranteed to give you something to say with out wracking your brain. You might even get a nice strong backlink for your web site. Since backlinks are critical for people finding your site naturally as well as in search engines it’s a double win.

Well 2008 is upon us and we are looking at a different world from what we saw in the beginning of 2007. Google made changes to it's visible rankings of pages who it considered to be selling advertising. Google says that selling links for SEO purposes is bad, and wants advertisers to tag links with a "nofollow" tag. This lowers the links value in the eyes of all search engines. So what does that mean for you? Buying links just got a lot trickier. The good news is I’ve compiled a few tips to help get some new links, and most of them are even free!