Unparalleled growth in the real estate market of Costa Rica's central pacific coast has brought small businesses a burden with its boom. Businesses that were competing in a small town environment before are finding that they have to deal with a major market shift. None of this is new, and businesses large and small all over the world have been dealing with market shift for years. Small businesses everywhere have numerous resources at hand to compete in these rapidly growing environments, but often times these simple things are overlooked.