I received an e-mail from the Wordtracker keyword software that they are holding a special for the month of November. Enter the promotion code us-annual-15. This offer code provides a 15% discount on the purchase of an annual subscription if used by November 30. I've talked about Wordtracker in the past and use it regularly as part of my keyword research. For those of you who are unfamiliar here is a little overview:
Wordtracker helps you to find the keywords people are using to attract more people to your web site. For example when searching for seo, you'll see a list of results that tell you what searches related to seo are popular. You can then dedicate pages or entire branches of your web site to these search terms. It doesn't give you content, but it does help when you're tying to determine how real people search for your products or services. For example "seo services" gets nearly double the searches of "seo service". While it's good to use both, you might no remember to use terms such as "seo firm" and "seo company" which together have nearly as many searches as the previous to combined. By making sure that your site covers all of the terms that people would use to find you, you increase your chances of being found.
One important thing to remember with all of these keyword tools is that they are estimates. They don't provide solid answers, just ideas on what you can do to attract more people to your web site. Wordtracker also has a free keyword tool for those of you who are interested in trying it out, but aren't ready to pay for the added features. Try it out, and comment here with what you think. Pura vida!